Cookie & Tracking Policy
Understanding how Virena uses tracking technologies to enhance your fundraising platform experience
What Are Tracking Technologies?
Tracking technologies are small data files and scripts that help websites function properly and understand how visitors interact with their content. At Virena, we use these tools to make your startup fundraising journey smoother and more personalized.
These technologies include cookies, web beacons, pixel tags, and local storage elements. Think of them as helpful assistants that remember your preferences and help us improve our platform's performance. They're essential for modern web applications, especially complex platforms like ours that handle sensitive fundraising data.
Types of Tracking We Use
Essential Cookies
These keep your login session active and remember your security preferences. Without them, you'd have to log in repeatedly and lose your progress on funding applications.
Functional Tracking
We remember your dashboard layout preferences, notification settings, and which fundraising templates you've used. This makes each visit more efficient.
Analytics Data
We track which features are most helpful for successful fundraisers. This data helps us prioritize improvements that actually matter to startups like yours.
Performance Monitoring
We monitor loading times and technical issues to ensure our platform runs smoothly when you're preparing time-sensitive funding applications.
How Tracking Enhances Your Experience
When you're working on fundraising campaigns, every minute counts. Our tracking helps us save you time by remembering your investor preferences, draft applications, and frequently used financial templates. We also use this data to identify common stumbling blocks in the fundraising process.
For instance, if we notice many users struggle with a particular section of our pitch deck builder, we'll redesign it. Or if certain funding categories are trending, we'll highlight relevant opportunities in your dashboard. This isn't just about collecting data – it's about making your fundraising more successful.
Managing Your Tracking Preferences
You have complete control over tracking technologies through your browser settings. Most browsers allow you to block or delete cookies, though this might affect some platform features. You can also use private browsing modes or install browser extensions that limit tracking across websites.
Third-Party Integrations
Some tracking comes from integrated services that enhance our platform. For example, we use analytics tools to understand user behavior and payment processors that set their own tracking cookies during transactions. We carefully vet these partners to ensure they meet our privacy standards.
We also integrate with financial data providers and investor databases. These connections may involve tracking to verify your identity and maintain secure access to sensitive funding information. All third-party tracking is governed by their respective privacy policies, which we encourage you to review.
Data Retention and Your Rights
We retain tracking data for different periods depending on its purpose. Session cookies expire when you close your browser, while preference cookies might last up to two years. Analytics data is typically aggregated and anonymized after six months.
You can request to see what tracking data we have about you or ask us to delete it entirely. Keep in mind that deleting all tracking data will reset your platform customizations and preferences.
Questions About Our Tracking Practices?
We're happy to explain our tracking technologies in more detail.
Email: help@virena.com
Phone: +97225824769
Address: Ha-Amal St 5, Ramat Gan, Israel