Our Journey Started with a Simple Question
Back in 2019, we found ourselves in countless coffee shops around Tel Aviv, watching brilliant entrepreneurs struggle with the same challenge that had frustrated us for years. Why was fundraising so unnecessarily complicated?
David was fresh off his third startup exit, while Michael had just wrapped up his role as head of product at a major fintech company. We'd both been through the fundraising gauntlet multiple times – the endless pitch decks, the cold emails that went nowhere, and the months of uncertainty that could make or break a company.
That's when Virena was born. Not from a boardroom strategy session, but from genuine frustration and a belief that we could build something better. We wanted to create the platform we wished we'd had during our own fundraising journeys – one that actually understood what founders needed and delivered real results.