We are an international financial company engaged in investment activities, which are related to trading on financial markets and cryptocurrency exchanges performed by qualified professional traders. Our goal is to provide our investors with a reliable source of high income, while minimizing any possible risks and offering a high-quality service, allowing us to automate and simplify the relations between the investors and the trustees. We work towards increasing your profit margin by profitable investment.
With a robust infrastructure and talented investment professionals, primexora.com offers clients the scale of a large asset management firm, with the benefits of a versatile investment platform – flexibility and customization. Our firm is able to offer institutional and retail investors the essential building blocks for today's changing investment landscape.
We approach sustainability from three perspectives: an asset owner, an asset manager, and as a company in our own right
While our responsibilities and obligations in each of these three roles may differ, as we discuss below, our approach in all three is united by a common set of principles and ambitions, set out in the box at the bottom of the page.
We serve as an asset owner on behalf of Prudential With-Profits policyholders, and our pensions and annuity customers. This means we make decisions about how to allocate money to different asset classes and which asset manager should manage our money.
We also have the important responsibility of deciding the financial outcomes we want our asset managers to deliver for us, and the sustainability considerations we require them to apply.
For example, if we think that a certain industry does not have a sustainable future, we may require that the asset manager does not invest in that industry. Our responsibility as an asset owner is to create the best customer outcome in terms of general well-being in line with our fiduciary duty, taking into consideration financial security. We also invest as an asset manager on behalf of individual savers and asset owner clients. As at 31 December 2020, we manage over £233.4 billion for external clients and £133.8 billion on behalf of our internal client.
As an asset manager, we must aim to deliver the financial outcomes and any sustainability requirements set out in the objectives of each of our mutual funds, or in the mandates we receive from institutional clients. Sometimes there may be differences in the sustainability criteria that external clients mandate, and in turn these may differ from the requirements of our internal client. While our values of care and integrity inform all our sustainability work, the asset manager and asset owner are separately regulated businesses with independent Boards and governance processes, and their policies may diverge on occasion.
Our sustainability commitments, principles and ambitions apply across the investments we make as an asset manager and asset owner, and to our own business operations
We will consider sustainability and ESG factors when determining our corporate strategy and new business initiatives.
We will embed sustainability considerations throughout our business.
We aspire to be a thought leader, to innovate, and to advance understanding of sustainability issues.
We believe in active asset ownership and management which encourages companies to transition towards a sustainable future.
We consider the interests of all our stakeholders and ensure our views on sustainability are consistent with our longterm approach.
We will manage our businesses to the same principles of acting responsibly that we hold our investee companies to account on.
We review our sustainability thinking regularly in order to align with scientific and technological improvements, and changes in the global economy, ethics and consumer preferences.
We aim to use our influence as a global investor and asset owner to drive positive change in sustainability policy and corporate standards.
We integrate environmental, social and governance information into our analysis and decision-making across our investment teams and business lines.
We are active stewards of the entities in which we invest; this goes hand-in-hand with our active investment approach.
ESG is ingrained in our business activities through our corporate responsibility program. This includes our Barings Social Impact philanthropic program, as well as our focus on diversity, equity and inclusion across our business.
Our dedicated resources help develop and deliver our sustainability and ESG strategy, policy, partnerships, research, training and reporting.
We are a signatory to the Principles for Responsible Investment, a member of the United Nations Global Compact and Climate Action 100+, and public supporters of the Task Force on Climate-related Financial Disclosures. We work to advance the missions of these industry partnerships.
Our Sustainability Committee consists of senior business leaders and is tasked with supporting sustainability strategy execution. Our Sustainability Working Groups focus on long-term strategic projects and regularly meet and report to the Sustainability Committee.
primexora.com is a tightly knit group working together with management teams toward common goals. We have more than 70 investment professionals, including 24 partners with an average tenure at primexora.com of more than a decade. This allows us to devote substantial time to the companies in which we invest.
Our objective is to work with portfolio company leadership and create a backdrop in which companies can thrive. We encourage management teams to invest alongside us, and our forward-thinking approach and philosophy to leave companies better than when we found them also means that portfolio company employees often choose to invest alongside primexora.com as well.
We believe that people thrive when they are working toward a common and focused goal. We are proud of our transparency and alignment of interest with our portfolio companies and investors. We believe our focus and significant skin in the game allows us to build true, successful partnerships.
primexora.com seeks to make investments in companies that meet the following investment criteria:
Led by managers with an established track record of achievement. Participate in economically attractive, fragmented, niche industries with strong fundamentals. Demonstrate a sustainable competitive advantage, including an ability to grow, innovate and withstand economic downturns. Possess strong market positions, attractive cash flow attributes and high return on investment enabling them, inter alia, to service a leveraged capitalization. Enjoy excellent organic or acquisitive growth prospects.
primexora.com has experience executing the following transaction types:
Management buyouts of public and privately held companies and divisions of larger companies. Recapitalizations of closely held businesses in order to provide additional financing or liquidity for existing investors. Acquisitions of companies seeking the financing required to execute consolidation strategies in fragmented but attractive industries. Selected equity financings of growth companies that have demonstrated significant potential Equity investments in growth companies. Investments in companies participating in industries in which primexora.com has extensive investment experience
At the heart of our business are our partners: the entrepreneurs and management teams we back; the investors in our funds; the advisers and intermediaries we work with; and the banks and other lending institutions to our deals.
We are here to win. We are constantly improving, and are committed to out-thinking and out-executing our competitors. We take on what others dismiss as impossible, and solve the hard problems that others walk away from. This is why we hire the best.
We do things the right way, without compromise, the first time – every time. We are direct, decisive and, above all, accountable. We practice sound judgment and common sense in our actions that conforms to the letter and spirit of the law at all times. We win on the merits, with integrity.
We are driven by a thirst for knowledge. We are constantly learning – from each other and from inspired thinkers around the world. We passionately pursue new ideas, new innovations and new strategies that will strengthen our competitive advantage
We have always believed that we can make a difference in the world through our investments.
As a signatory to the United Nations Principles for Responsible Investment (UN PRI), we are committed to the aspirational principles for incorporating ESG considerations into our investment approach.
We believe markets to be largely efficient and strive to provide systematic exposure to certain risk-based and behaviorally driven factors that can be combined intelligently to deliver results for investors.
Our ongoing investment in the research and design of our investment strategies, including ESG-related approaches, seeks to ensure style and returns consistency, while continually evaluating new data, statistics, investment ideas, and quantitative methods.
We have a long history of accommodating client-specific requests and exclusions of certain securities from an investment universe, such as those deemed socially or environmentally undesirable, or operating in regions where human rights abuses are prevalent.
In addition, we are responsible for voting proxies on behalf of clients that have granted the authority to us. We have engaged Institutional Shareholder Services, Inc. (ISS), a third-party proxy voting agent, to provide proxy voting research and execution services on behalf of our clients, while we reserve directive control over ultimate proxy voting. Typically, we follow the ISS Socially Responsible Investing (SRI) Proxy Voting Guidelines.
We seek to manage risk in order to capitalize on opportunities and improve our performance. Disciplined risk estimation and management are deeply integrated components of the investment process across each one of our strategies.
We believe a well-constructed portfolio upfront will outperform in good markets and protect our client's capital in difficult markets. For this reason, primexora.com has spent over a quarter of a century establishing risk management as a core discipline. This approach begins with a dedicated governance group that oversees risk management. An emphasis on liquid markets, proprietary risk models and a diversified funding structure seeks to further strengthen our approach.
Operating independently of the investment businesses, and reporting to the CEO, the Portfolio Construction and Risk Group (PCG) guides the allocation of risk capital. It is supported by a dedicated R&D team to create custom tools and technologies.
primexora.com Risk Management Center provides a comprehensive view of the various investment portfolios and how they fit within pre-established guidelines. Built in 2014, its front-end consists of a 27' by 8' interactive touchscreen designed to visualize data in ways that allow for rapid comprehension. Its back-end systems, which connect to every primexora.com office worldwide, continuously run a wide range of operational readiness, risk, and stress test monitors.
In pre-trade discussions, the Portfolio Construction and Risk group works to identify the impact of potential trades on a portfolio's risk and stress exposures. In the ex-post analysis, the group evaluates the skill, infrastructure, investment universe, risk and working capital utilization of each business, and uses this information as a part of the risk capital allocation process.
A solid framework is important, but successful risk management can only be accomplished when it becomes a central part of the portfolio manager's analysis of potential trades and portfolio construction. Continuous communication and collaboration with the investment teams, combined with an in-depth understanding of the portfolios, play a critical role in maintaining and strengthening our risk culture.